The ability of individuals to make their own choices and operate in free societies has demonstrated significant benefits for human flourishing and environmental progress. Greater innovation and entrepreneurship create a dynamic environment where new solutions to problems can emerge organically. The private sector is best positioned to raise prosperity levels and lower pollution levels. Markets harness opportunities for voluntary exchange and align positive incentives that help people and the planet prosper.

Environmental challenges range in complexity, from addressing emissions at a factory to global climate change. Policymakers must look to the fundamentals of economic freedom (private property rights, strong institutions, regulatory efficiency, and open markets) to advance practical and effective solutions.